How Recommendation Algorithms Work--And Why They May Miss the Mark
Huge data sets and matrices help online companies predict what you will click next
![How Recommendation Algorithms Work--And Why They May Miss the Mark](https://static.scientificamerican.com/sciam/cache/file/EAB87C95-1D66-46A1-8B514AB742843846_source.jpg?#)
Huge data sets and matrices help online companies predict what you will click next
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